Pierre-Yves Tournier Appointed Managing Director of Camden in Asia
Camden is proud to announce the appointment of Pierre-Yves Tournier as Managing Director of its Asian operations, based in Hong Kong since 2020. This leadership transition marks an important milestone in the agency’s continued growth in the region.
Pierre-Yves succeeds Julie Labrecque-Pagé, who has skillfully led Camden in Asia over the past three years. The agency extends its heartfelt thanks to her for her dedication and wishes her every success in her future endeavors.
With over 25 years of experience in digital strategy and e-commerce, Pierre-Yves Tournier is a graduate of HEC Montréal. He has worked in Canada, France, and across Asia, in major companies such as IBM and BRP, as well as in startups and consulting firms. His ability to bridge cultures, his deep understanding of key Asian markets, including Hong Kong, his expertise in both B2B and retail sectors, and his entrepreneurial mindset make him the ideal leader to steer this new phase of Camden’s development.
This appointment is part of Camden’s strategic ambition to strengthen its positioning as a global boutique agency and trusted partner for both international and local brands looking to reinforce their existing markets and expand into new ones, with agility, proximity, and expertise. Pierre-Yves Tournier’s primary mission will be to build on Camden’s recent successes in Hong Kong and China, while extending the agency’s reach across new markets in the Asia-Pacific region.
“Joining Camden was an easy decision for me. It comes down to three things I care deeply about: intrapreneurship, Asia, and the role of strategic consulting. What excites me even more is the opportunity to support companies from Québec, Canada, France, and across the Western world as they expand into Hong Kong, China, and Asia and to do the same for Asian companies looking to grow in Western markets. Helping drive Camden’s growth in this dynamic part of the world feels, for a Montréal native like me, like a return to my roots,” said Pierre-Yves Tournier.
“The connection with Pierre-Yves was immediate. He fully embodies Camden’s values. His builder’s mindset, international background, and ambitions align perfectly with our vision for this high-potential market. We’re thrilled to welcome him as we write the next chapters of Camden’s journey in Asia together,” said Mathieu Bédard, CEO of Camden.
